Local SEO specialist for Google Business Profile, Google Maps rankings and technical SEO.
I help local businesses get found on Google — diagnosing local search visibility issues across Google Business Profile, on-page SEO, technical SEO, reviews and competitor gaps, and turning findings into prioritized, actionable fixes with clear monthly reporting.
Freelance local SEO specialist based in Pakistan, working remotely with clients in the US, UK, Canada and Australia. Open to remote roles and contract work.
What local SEO services do I offer?
I offer hands-on local SEO services for local businesses: Google Business Profile optimization and management, local SEO audits, local keyword research, technical SEO, on-page SEO for service and location pages, review management strategy, competitor gap analysis, and citation consistency — everything a business needs to rank on Google Maps and local search.
What local SEO projects have I worked on?
Recent hands-on work includes technical SEO audits, on-page SEO for multi-location service businesses, and Search Console performance reporting. Screenshots are redacted.
Local Fitness Studio — Speed & Technical Fundamentals
eCommerce Store — Technical Health Audit
Local Service Business — Multi-City On-Page SEO
Search Performance Reporting & Analysis
How does my local SEO process work?
Every engagement follows the same four steps: diagnose what is holding visibility back, prioritize fixes by expected impact, optimize with specific actionable changes, and measure the results.
Diagnose
Review Google Business Profile, website, and competitors to understand the current state.
Prioritize
Identify the highest-impact issues instead of a generic checklist.
Optimize
Implement or recommend specific, actionable fixes.
Measure
Track visibility, rankings, and traffic with clear monthly reporting to confirm impact.
How does AI search change local SEO?
AI Overviews, ChatGPT, and Perplexity now answer local questions directly — a search for "best plumber near me" no longer always means ten blue links. Local businesses get cited in AI answers when their information is clear, consistent, and structured: a complete Google Business Profile, accurate citations across directories, website content that answers real questions, and schema markup machines can read.
I build local SEO with AI search in mind — question-based service and location pages, FAQ schema, and consistent business data — so your business is ready whether the customer comes from Google, Google Maps, or an AI answer.
Local SEO questions, answered.
What does a local SEO specialist do?
A local SEO specialist helps local businesses appear in Google's local results — the map pack and Google Maps. The work covers Google Business Profile optimization, local keyword research, on-page SEO for service and location pages, technical SEO fixes, review strategy, and citation consistency across directories.
What is Google Business Profile optimization?
Google Business Profile optimization means completing and maintaining every field of your Google business listing: correct categories, services, hours, photos, posts, Q&A and reviews. A fully optimized profile is one of the strongest ranking factors for appearing in Google Maps results.
How do businesses rank higher on Google Maps?
Google Maps rankings come down to three things: a complete and accurate Google Business Profile, a steady stream of genuine customer reviews, and strong local signals such as consistent business citations, locally relevant website content, and location pages.
How long does local SEO take to show results?
Most local SEO campaigns show early movement within 4 to 8 weeks — profile improvements, review growth and technical fixes. Meaningful ranking movement in competitive markets typically takes 3 to 6 months of consistent work.
What does a local SEO audit cover?
A local SEO audit reviews your Google Business Profile completeness, website on-page SEO, technical health (sitemaps, robots.txt, Core Web Vitals), competitor gaps, citation and NAP consistency, and review profile — then prioritizes fixes by expected impact.
Do you work with clients outside Pakistan?
Yes. I work remotely with local businesses and agencies in the US, UK, Canada and Australia, and I'm open to remote local SEO roles and contract work worldwide.
Why is my business not showing up on Google Maps?
The most common reasons are an unclaimed or incomplete Google Business Profile, the wrong primary category, too few reviews, inconsistent business information across directories, or a profile suspension. A local SEO audit identifies exactly which issue is blocking your visibility.
What is the difference between local SEO and traditional SEO?
Traditional SEO targets national or global rankings, while local SEO targets customers in a specific area. Local SEO focuses on Google Business Profile optimization, Google Maps rankings, local keywords, customer reviews and citations — the signals Google uses for "near me" searches.
Can AI Overviews mention my local business?
Yes. AI Overviews pull from web content, so businesses with clear, well-structured information are more likely to be cited: a complete Google Business Profile, consistent citations, detailed service pages, and FAQ schema. There is no paid placement — visibility comes from the same SEO fundamentals, structured so machines can understand them.
How do I get my business cited by ChatGPT or Perplexity?
These tools cite sources with clear, factual, well-structured content. Keep your business name, address, and phone number identical everywhere, publish direct answers to common customer questions on your website, and add schema markup. Then test it yourself: ask the tool about businesses like yours and see who gets cited.
What does a Google Business Profile audit include?
A Google Business Profile audit checks every ranking-relevant field: primary and secondary categories, services, business description, hours, photos, reviews and review responses, Q&A, and posts — plus NAP consistency across directories. You get a prioritized list of exactly what to fix first.
Local SEO notes — written to be quoted.
Short, practical posts on local SEO, Google Business Profile, and AI search — each answering one question directly.
How do local businesses get cited in AI Overviews?
AI Overviews now answer "near me" questions directly. Here is what they cite — and the practical steps that put your business in the answer. Read the post
Who is Nosheen Kanwal?
I'm Nosheen Kanwal, a freelance local SEO specialist. I've been learning and building practical skills in local SEO since 2023 — Google Business Profile optimization, local keyword research, competitor analysis, and the technical and on-page SEO that supports local rankings.
Alongside learning, I've applied these skills through hands-on technical audits and optimization projects — the work samples above. I hold a Master's degree in Chemistry from the University of Sargodha and transitioned into SEO through self-directed study and practical application.